Advertise with The Next Steps Show

 

Tune in for the hard truths they do not want you to hear! Listen live, daily at noon on The Voice of Liberty:

  • WYSL 92.1 FM | 95.5W FM | 1040 AM,
  • WLEA 1480 AM | 106.9 FM,
  • WCKR 92.1 FM,
  • Stream online at wysl1040.com.

Catch the podcast at NextStepsShow.com or wysl1040.com.

Looking for an impactful way to promote your brand? Advertise on The Next Steps Show, airing on The Voice of Liberty, WYSL’s network of powerful stations. Our show delivers engaging, insightful content to a broad audience, making it the perfect platform to amplify your message.

Why Choose WYSL?

WYSL NewsPower 1040 reaches an affluent and mobile audience, primarily in the 35-64 age demographic. Our terrestrial broadcast spans over 3,000 square miles and reaches a population exceeding 1.4 million, ensuring extensive exposure for your brand. The median household income of our audience exceeds $36,000, making it a valuable market for advertisers.

Unmatched Reach & Streaming Capabilities

As a pioneer in online broadcasting, WYSL was the first commercial station in the region to offer a 24-hour audio web stream nearly two decades ago. Our streaming capabilities, available at wysl1040.com and through our partners at WarpRadio, allow us to accommodate an unlimited number of online listeners in full-fidelity stereo. Mobile users can also listen through the TuneIn Radio App, ensuring accessibility anytime, anywhere.

Podcasting & Extended Audience Engagement

WYSL has been at the forefront of podcasting since 2006, making all major long-form programming available for easy access. Podcasting continues to expand, with 2025 projections estimating over 500 million listeners globally. In the U.S., 42% of adults listen to podcasts monthly, and 28% tune in weekly. The average listener spends over six hours per week consuming podcast content, making it one of the fastest-growing audio platforms.

  • Podcast ad revenue in the U.S. surpassed $2.5 billion in 2024, with continued growth expected. Studies indicate that brand recall for podcast ads is 4.4 times higher than other digital formats, making it an effective medium to connect with an engaged audience.
  • WYSL’s podcasting platform ensures high engagement and brand visibility. Listeners can access content through multiple platforms, including NextStepsShow.com, WYSL1040.com, and popular streaming services, allowing advertisers to reach a dedicated and growing audience.

Radio: A Powerful Advertising Medium

The 2025 FMR Associates/Eastlan Ratings National Radio Listening Survey reinforces that radio remains a dominant force in media. The study found that 85% of U.S. adults aged 25-64 tune in weekly, with AM/FM leading all other audio sources. Additional findings include:

  • Streaming audio reaches 65% weekly
  • Personal music collections reach 52%
  • Satellite radio captures 16%
  • Traditional radio dominates in smaller markets (71%)
  • Podcast consumption has surged to 39% weekly

Despite the rise of digital platforms, AM/FM radio remains the leading source for in-car listening (90%), at-home ad-supported audio (50%), and workplace listening (66%). Additionally, AM/FM streaming on smart speakers holds a 43% share, surpassing even major music streaming services.

Tailored Advertising Solutions

Our advertising opportunities include:

  • Traditional radio commercials aired throughout the week
  • Sponsorships of The Next Steps Show for premium exposure
  • Digital advertising through WYSL’s online platforms
  • Podcast sponsorships to tap into the growing on-demand audience

Our past advertising partners include Open Door Mission, Camp Good Days & Special Times, Mary Cariola Center, Roberts Wesleyan University, Rochester Youth For Christ, Compass Care, and many more.

Let’s Get Started

Join us in reaching a powerful and engaged audience. Learn more about our advertising opportunities at Contact the WYSL team at (585) 346-3000 today to explore advertising opportunities!