Partner with The Next Steps Show: Ignite Change, Amplify Your Brand
Tailored Sponsorship Solutions:
Traditional radio commercials aired throughout the week
Sponsorships of The Next Steps Show for premium exposure
Digital advertising through online platforms
Podcast sponsorships for the on-demand audience
Ready to make an impact and elevate your brand?
Contact the WYSL team at (585) 346-3000—say you want to sponsor the Next Steps Show!
Learn more at NextStepsShow.com or wysl1040.com. Call Peter at (585) 880-7580 to become a sponsor.
Be the Reason Someone Finds Their Next Step
At The Next Steps Show, we believe in hope, resilience, and action. Every day, people struggle to find balance—between faith, politics, and entrepreneurship. They feel unheard, overwhelmed, or stuck. But with the right guidance, conversations, and community, they can break through. They can take their next step. Tune in for the hard truths they do not want you to hear—live, daily at noon on The Voice of Liberty:
WYSL 92.1 FM | 95.5W FM | 1040 AM,
WLEA 1480 AM | 106.9 FM,
WCKR 92.1 FM, or
stream at wysl1040.com.
Catch the podcast at NextStepsShow.com or wysl1040.com.
Why Your Support Matters
When you sponsor The Next Steps Show, you are not just funding a program—you are investing in people. A single conversation can inspire a young entrepreneur to turn their passion into a business. A shared story can help someone questioning their faith find clarity and purpose. A new perspective can open minds to productive, respectful political dialogue instead of division. You are not just supporting a show—you are helping real people find their footing in a complicated world.
Advertise with Impact
Looking for an impactful way to promote your brand? Sponsor The Next Steps Show, airing on WYSL’s network of powerful stations: WYSL 92.1 FM, 95.5W FM, 1040 AM, WLEA 1480 AM, 106.9 FM, and WCKR 92.1 FM. Our show delivers engaging, insightful content to a broad, affluent audience—your perfect stage to amplify your message. WYSL NewsPower 1040 alone reaches an audience primarily in the 35-64 age demographic, spanning over 3,000 square miles and exceeding 1.4 million people. Combined with WLEA 1480 AM, 106.9 FM, and WCKR 92.1 FM, our extended broadcast network stretches across Western New York and beyond, reaching millions more in urban and rural markets alike. The median household income of our listeners exceeds $36,000—a valuable market for advertisers.
Unmatched Reach & Engagement
As a pioneer in online broadcasting, WYSL offers a 24-hour audio web stream at wysl1040.com and through WarpRadio, accommodating unlimited listeners in full-fidelity stereo. Mobile users can tune in via the TuneIn Radio App. Our podcasting platform, active since 2006, ensures high engagement—2025 projections estimate over 500 million global podcast listeners, with 42% of U.S. adults listening monthly and 28% tuning in weekly, averaging over six hours weekly. Podcast ad revenue hit $2.5 billion in 2024, with brand recall 4.4 times higher than other digital formats. Sponsoring The Next Steps Show taps into this growing audience via NextStepsShow.com, WYSL1040.com, and streaming services.
Radio’s Proven Power
The 2025 FMR Associates/Eastlan Ratings National Radio Listening Survey shows 85% of U.S. adults aged 25-64 tune into AM/FM weekly, leading all audio sources. Streaming audio reaches 65%, podcasts 39%, yet radio dominates in-car (90%), at-home (50%), and workplace listening (66%). AM/FM streaming on smart speakers holds a 43% share. Sponsoring The Next Steps Show leverages this unmatched reach.
Your Impact as a Sponsor makes this possible to:
Educate – Provide thought-provoking discussions that challenge and inspire.
Empower – Equip people with tools and strategies to move forward in life.
Engage – Foster a community of meaningful dialogue and action.
